Friday, April 30, 2010

General Review of Proton

Proton is the Malaysian national carmaker which was established in 1983. The name of Proton is the Malay languange acronym for Perusahaan Otomobil Nasional ( National Automotive Enterprise ) (“Proton, “ 2007). Besides that, there are something wrong about Proton cars which are Proton cars’ engine performed badly, Proton cars are badly manufactured and Proton cars are badly designed.

Firstly, Proton cars are badly designed. Car design or automotive design is the profession involved in the development of the appearance, and to some extent the ergonomics of motor vehicles or more specifically road vehicles. This most commonly refer to automobiles but also refer to motorcycles, trucks buses, coaches and vans. (“Automotive design, “2010). Proton still created bad design since 27 years producing cars. They still take up and design from another brands such as Mitsubishi, Alfa Romeo and so on. At the early established, Proton just copied and took up the model from the Mitsubishi brand. According to article “Proton” , for example the type of car was copied and then renamed as Proton Wira which is based on Mitsubishi Lancer/Colt, Proton Saga based on Mitsubishi Galent, Proton Putra based on Mitsubishi Mirage and other else. (“Proton, “2007). This fact shows that Proton does not have ability to create a new car eventhough built for their own identity. Nowadays, Proton still copies from the other brands, since they are not fully copied. The good example is about Proton Perdana which is Proton Perdana’s facelifted to include the Alfa-Romeo inspired grille. (“Proton, “2007). So, designing of Proton cars are badly.

Next, Proton cars are badly manufactured. Car manufactured is a business engaged in the manufacture of automobile. Related word for car manufacture is automaker, auto manufacture, car maker and else. (“Car Manufacturer,”2010). The most worst case about the models of Proton cars is Proton Waja. The major worst about manufacturing Proton Waja is double pulley windows. Power windows for Proton Waja are easy to break down and badly designed. If it is failed to do job, these power windows should be replaced the entire mechanism since one thing bracket broke. (“Charting Proton’s Progress:,”2009). According to another article (“Proton Jumback Turned, “2009), Proton jumback is offerred on poor head and leg protection for the drivers and passengers on offsetcrash test by independent Crash Test Organization Ancap (Australasian New Car Assessment Programme ) in New Zealand. Futhermore, the Proton cars are also used cheap material for their cars. In another related articles based on (“Proton, “2007), most of them are low quality of materials and fit finished in Proton car contribute to more manufactured. As result, the material used contribute to more manufacture bad effect on Proton cars. So, manufacturing of Proton cars are badly.

Lastly, Proton cars engine perform badly. Engine performance mean (Mechanical engineering) a description of how well engine works or detailed statistical information about rhe capabalities of an engine. (Engine Performance,”2010). Nowadays, Proton produced their new MPV(a multi-purpose vehicle, a large or a small bus) named Exora. Soon as Proton Exora launching, almost every single magazine has featured test drive reports and has taken Exora out for a spin and has given their thoughts on the cars. (Charting Proton’s Progress:,”2009). This article showed that Proton Exora’s transmission breaks down and revs build up quickly when accelerated since using the new technology engine. The new technology engine named as Campro engine. According to article (“Proton,”2007), this new technology engine still has its own problem which is performed high torque when engine rotate in low rotation especially when changing gear while driving. As result, driving the Proton Exora has not comfortable and spacious when relaxing conditons. So, engine performance of Proton cars are badly.

As conclusion, Proton still have their weakness about poor performance of Proton cars’ engine, badly manufactured for their cars and badly designing cars. . By overcoming these situations, it will not be imposible Proton can be the best leader in marketing of cars in whole world one day. Futhermore, Proton is our local product and it becomes our national proud carmaker until today since the year of 1983 because the majority working in Proton is our Malaysians.

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